Privacy Policy

Effective Date: 13 August 2025

Last Updated: 13 August 2025

Merciful Care Ltd. (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.mercifulcareltd.co.uk, contact us, or engage with our services.

We are registered in England and Wales and comply fully with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

If you have any questions about this Privacy Policy, please contact us:
Email: info@mercifulcareltd.co.uk

1. Who We Are

Merciful Care Ltd. provides home care and related services across the UK. We act as the data controller for the personal information we collect. This means we decide how and why your personal information is processed.

2. Information We Collect

We may collect and process the following types of information:

1. Personal Information You Provide

• Name, address, email address, and telephone number
• Date of birth and gender (if relevant to care services)
• Medical information (where required for care delivery)
• Payment and billing details
• Employment and CV information (for job applications)

1. Information Collected Automatically

When you visit our website, we may automatically collect:

• Your IP address
• Browser type and version
• Pages you visit and the time spent on them
• Cookies and tracking data (see Section 9)

1. Sensitive Personal Data

In some cases, particularly for care service provision, we may need to collect sensitive personal data such as health information. We will only process this data where necessary and with your explicit consent, or where permitted by law.

3. How We Use Your Information

We process your information for the following purposes:

• To provide our care services to you
• To communicate with you regarding enquiries or bookings
• To manage and improve our website
• To process job applications and recruitment
• To comply with legal obligations and regulatory requirements
• For internal record keeping and administration
• To send marketing communications (only if you have opted in)

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following lawful grounds:

• Consent – Where you have agreed to us using your information
• Contract – Where processing is necessary for a service contract with you
• Legal Obligation – Where we are required by law to process data
• Legitimate Interests – For purposes necessary to our business (e.g., improving services)

5. Data Sharing & Disclosure

We may share your information with:

• Care staff and authorised personnel
• Medical professionals (with your consent or where required)
• Regulators such as the Care Quality Commission (CQC)
• Service providers such as IT support, hosting, and payment processors
• Law enforcement or public authorities when legally required

We never sell your personal information to third parties.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements.

• Client records: Retained for a minimum of 6 years after the end of service
• Job applications: Retained for up to 12 months (unless employed)
• Marketing lists: Until you unsubscribe

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right to be informed – You have the right to know how we use your data
• Right of access – You can request a copy of the data we hold about you
• Right to rectification – You can ask us to correct inaccurate information
• Right to erasure – You can request deletion of your personal data
• Right to restrict processing – You can ask us to limit how we use your data
• Right to data portability – You can request transfer of your data to another provider
• Right to object – You can object to processing based on legitimate interests or marketing
• Rights related to automated decision-making – We do not carry out automated decision-making or profiling

To exercise any of these rights, email info@mercifulcareltd.co.uk. We will respond within one month.

8. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data, including:

• Secure servers and encryption
• Access control and authentication
• Regular security monitoring and updates

While we take all reasonable steps to secure your data, we cannot guarantee complete security for information transmitted online.

9. Cookies & Tracking

We use cookies to improve your browsing experience and analyse website traffic.

• Necessary cookies – Essential for website functionality
• Analytics cookies – To understand website usage (e.g., Google Analytics)
• Marketing cookies – To deliver relevant adverts

You can manage or disable cookies via your browser settings.

10. International Data Transfers

If we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as adequacy regulations or contractual clauses approved under UK GDPR.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of other sites. Please check their policies before providing personal data.

12. Children’s Privacy

We do not knowingly collect personal data from children under 16 without parental consent.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date.

14. How to Complain

If you are unhappy with how we handle your data, please contact us first at info@mercifulcareltd.co.uk.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk
Telephone: 0303 123 1113

Merciful Care Ltd.
www.mercifulcareltd.co.uk
Email: info@mercifulcareltd.co.uk